Cristina Riesen is General Manager EMEA at Evernote. In this position she has been championing the modern workspace and how it will impact companies, when they move away from the traditional understanding of sharing files, collaborating and presenting. She started her career as a radio editor in 1996 at Pro Fm, the first private Romanian radio station. After graduating from summa cum laude Transilvania University in Brasov (BA English and French), she moved to Switzerland and continued her studies in public relations and corporate communications at the Swiss Public Relations Institute. She is a certified Reputation Institute Professional and graduated in November 2011 as an Executive Master of Science in Communications Management of the Università della Svizzera Italiana, one of the leading programs of its kind in the world. Before joining Evernote Cristina was involved in several online community management, social media strategies and business development projects for the Volvo Group, Marvin Watches and Engagor.